Case Study: NAVY Hair Care achieves a 264% increase in repeat-visit rate and higher engagement with Pixlee TurnTo

NAVY Hair Care Highlights Customer Stories With UGC and Text Reviews

Navy Hair Care, an eco-friendly, community-driven brand founded in 2018, needed an inclusive way to collect authentic customer stories and product feedback beyond standard analytics. The team wanted visual UGC and text reviews to drive social proof, inform product decisions, and increase repeat visits and buyer confidence.

By implementing Pixlee TurnTo for visual galleries, a shoppable Instagram widget, Checkout Comments, and review subdimensions, Navy Hair Care captured richer customer insights and showcased real use cases on product pages. The solution drove a 264% increase in repeat-visit rate, a 73% engagement rate on shoppable Instagram, an average of 360 checkout comments per week, and built 16 UGC galleries—boosting on-site trust and informing future product improvements.

NAVY Hair Care

Jeremy Barrett Lipkin

CEO & Founder