Case Study: Million Dollar Baby Co. collects 2,000+ UGC pieces monthly and drives 33% contest engagement with Pixlee TurnTo

Million Dollar Baby Designs a Custom UGC Experience With Pixlee

Million Dollar Baby, a nursery furniture company made up of eight brands, needed a way to surface real customer photos and stories across social media, ads, product pages and landing pages to better showcase products and build trust. The team was looking for a highly customizable UGC solution that would give each brand creative control while centralizing collection and distribution.

They implemented Pixlee to create filterable, on-site widgets, schedule social content, run photo contests and manage influencer/campaign data in one place. As a result they now collect 2,000+ pieces of UGC per month, achieved a 33% engagement rate on a Mother’s Day contest, and use UGC across social, ads and emails to boost engagement and act as authentic testimonials for new customers.

Million Dollar Baby Co.

Karen Wu

Social Media Specialist