Case Study: MBX achieves 271% more repeat visits, 143% longer time on site, and 11% higher average order value with Pixlee TurnTo

MBX Celebrates A Diverse Fanbase With UGC

MBX (formerly Memebox) is a cosmetics company managing six beauty brands that prioritizes community and diverse, relatable content from its customers. Facing a high volume of user-generated content, the team needed a way to collect, organize and showcase UGC on-site and social channels to boost engagement and trust.

MBX implemented Pixlee to power a searchable, image-recognition-driven archive and streamline permissioning and publishing workflows, collecting over 114,000 pieces of earned media in under a year. As a result, visitors who engaged with Pixlee-powered UGC were 271% more likely to return, spent 143% more time on-site, and average order value increased 11%, while the marketing team gained significant efficiency.

MBX

Bryanna Hawes

Social Media Manager