Case Study: Golden State Warriors achieve 10x fan engagement and authentic fan-driven campaigns with Pixlee TurnTo

Leading The Nba In Putting Fans First

The Golden State Warriors wanted a more personal, creative way to engage fans beyond standard tweets and Facebook posts but found it difficult to involve supporters authentically in campaigns. Despite having the right social accounts, the team needed tools to make fan participation easy, meaningful, and shareable.

Using Pixlee, the Warriors launched interactive, customized campaigns—like a motivational video contest, a season-ticket promotion, and a chance for fans to appear in a “We are Warriors” commercial—without costly development cycles. The result was dramatically increased fan involvement and authentic user-generated content (#WarriorsGround photos grew from ~200–300 to 2,000–3,000 per game), wider international reach, and recognition as one of the NBA’s most social-media savvy teams.

Golden State Warriors

Kevin Cote

Senior Director