Case Study: Kirkland's achieves 14% higher AOV, 273% more return visits and 1.6x conversion lift with Pixlee TurnTo

Kirkland’s Uses Pixlee to Keep Content Fresh & Community Engaged During COVID-19

Kirkland’s, a home furnishings retailer, needed to keep customers engaged and accurately showcase products during COVID-19 after stores closed and photoshoots were canceled. Their previous UGC platform was clunky and limited to Instagram, so they required a more flexible solution to surface authentic content across channels.

Migrating to Pixlee proved smooth and easy to adopt, allowing Kirkland’s to deploy user-generated and influencer content across emails, product pages, blogs, and a new “Kirkland Kitchen” gallery to drive community interaction. The change drove measurable impact: a 14% increase in average order value, a 273% lift in return-to-site traffic, and customers who engaged with Pixlee content were 1.6× more likely to convert, along with notable growth in social engagement and team adoption.

Kirkland's

Stephanie Schiraldi

Social & Local Store Marketing Specialist