Case Study: Jones Soda Co. achieves 69% UGC engagement, 25% more time on-site and 5% higher average order value with Pixlee TurnTo

Jones Soda Showcases 20+ Years of User-Generated Content With Pixlee

Jones Soda, the premium soda maker known for bold flavors and user-designed labels, needed a scalable way to manage and showcase its massive community-created content—over one million submissions—while adapting to new digital touchpoints and interactive activations.

Partnering with Pixlee, Jones Soda launched video-powered “Reel Labels” with AR, automated 54 UGC galleries sitewide, and created a voting page that achieved a 69% engagement rate and 4,600+ votes in one month. The omnichannel program pushed UGC into email and social, added shoppable gallery badges that increased average order value by 5% and time on site by 25%, and delivered a smoother, more impactful DTC experience.

Jones Soda Co.

Maisie Antoniello

Vice President of Marketing