Case Study: JOLYN achieves 2.44x higher purchase rate and 6.81% higher AOV with Pixlee TurnTo

JOLYN - Customer Case Study

Jolyn Swimwear, an emerging swimsuit brand with a passionate customer base, needed to quickly bring real customer photos into its eCommerce experience ahead of the holiday shopping rush. With user-generated content already circulating online, Jolyn aimed to create shoppable galleries of real-life product photos before Black Friday and Cyber Monday to boost conversion and trust.

Partnering with Pixlee TurnTo, Jolyn collected customer photos, secured usage permissions, and published shoppable galleries on its homepage, product pages, and Instagram in under 48 hours, integrating with Shopify to track impact. Shoppers who engaged with the customer photos were 2.44× more likely to purchase and drove a 6.81% higher average order value, helping Jolyn meet deadlines and prove measurable ROI.

JOLYN