Case Study: Breckenridge Tourism achieves 35% higher ad click-throughs and wider reach with Pixlee TurnTo

Increase Website Traffic and Travel Bookings with User-Generated Content

Breckenridge Tourism Office, the marketing arm for the fast-growing mountain destination, needed to boost website traffic and travel bookings by sharing authentic visitor experiences. Their challenge was to collect high-quality guest photos and place that content in digital display ads to inspire potential visitors across a wider network.

Using Pixlee and the #BreckBecause campaign, Breckenridge gathered more than 18,000 user-submitted photos and integrated that content with its advertising partner to feature real customer images in display ads. The campaign reached nearly two million people online and delivered a 35% higher click-through rate than stock-photo ads, helping drive increased site traffic and bookings.

Breckenridge

Scott Fortner

Marketing Director