Case Study: HYLETE achieves higher conversions and stronger customer loyalty with Pixlee TurnTo

HYLETE Converts Their Passionate Community into Loyal Customers

HYLETE, a community-backed performance apparel brand, needed a better way to engage its passionate audience while driving retention and supporting 30–40% year-over-year growth. The company turned to Pixlee TurnTo to collect and showcase user-generated content, manage community engagement, and present product ratings and reviews in a way that felt authentic and aligned with the brand.

With Pixlee TurnTo, HYLETE used UGC, social proof, and integrated reviews to encourage cross-sells and strengthen customer loyalty, while also improving global engagement through language support and reliable Magento integration. The results were strong: a 30% increase in conversions, a 68% increase in time on site, and a 154% increase in return visitors.

HYLETE

Jon Palmer

Lead Marketing Manager