Case Study: Yakima achieves 134% higher return rate and $248K in UGC with Pixlee TurnTo

How Yakima Created a Lifestyle Brand Through the Voice of Their Customers

Yakima, maker of high-quality car racks, wanted to move beyond product features and become a lifestyle brand that genuinely connects with outdoor enthusiasts. Their challenge was engaging a passionate community across channels—using social contests to collect UGC, gather product feedback, grow followers, and better track and activate influencers and ambassadors.

Partnering with Pixlee TurnTo, Yakima ran campaigns like the #MyMountainHome contest to re-engage customers and amplify community content. The program generated $248,250 worth of UGC, grew their social following and ambassador program, and delivered strong engagement and site metrics — 134% more likely to return, 44% more time on site, and a 49% engagement rate on contest content — while benefiting from Pixlee’s influencer tracking and expanded gallery features.

Yakima

Sylvia Choi

Brand Marketing, Social Media & Influencer Marketing