Case Study: Wool and the Gang achieves 362% increase in repeat-visit rate with Pixlee TurnTo

How Wool and the Gang Uses Community Content to Drive Inspiration

Wool & The Gang, a maker-focused yarn and craft brand founded in 2008, needed a way to convey the tactile quality of its products online and fill content gaps without heavy developer support. The team relied on community photos and social content to show real-life colors and finished projects, but struggled to find, organize, and deploy that UGC consistently across channels.

Using Pixlee TurnTo to manage, permission, tag (including automated color tags) and seed user-generated content solved those problems with no extra development work. The platform gave the whole team visibility and a ready content bank, boosting engagement and conversions — including a 362% increase in repeat-visit rate and shoppers being twice as likely to purchase after interacting with Pixlee-powered content.

Wool and the Gang

Julia Patterson

Head of Ecommerce