Case Study: Wish achieves 43% engagement and 1,500+ approved UGC with Pixlee TurnTo

How Wish Builds a Community-Driven Ecommerce Experience with Pixlee

Wish, the San Francisco–based e-commerce marketplace known for affordable, personalized shopping and a massive global seller network, needed a way for its high-volume social and community team to scale social listening and user‑generated content (UGC) collection without engineers. The team sought a time-saving platform to build campaign landing pages, run contests and influencer programs, and source authentic creative—especially after COVID-19 limited traditional content production.

By partnering with Pixlee, Wish launched Pixlee‑hosted landing pages and contest galleries, used mobile approval workflows and custom language filtering, and centralized UGC discovery and permissions across regions. The result: ~3B impressions from the #WishFromHome campaign, a 43% engagement rate on Pixlee pages (42.9% on the White Elephant contest), 1,500+ approved UGC assets and campaign submissions like 200+ entries for Halloween 2019—while speeding approvals and enabling content reuse across marketing channels.

Wish

Milli Jenkins

Social Media Manager