Case Study: Windsor achieves a 200% increase in repeat visits and a 3x increase in conversion rate with Pixlee TurnTo

How Windsor Grows Alongside Loyal Customers with UGC

Windsor is a fashion-forward women's apparel brand that builds lifelong relationships with customers across a wide age range, from teens buying prom dresses to women shopping for weddings. The company needed a way to collect, curate, and obtain permission for user-generated content (UGC) and to authentically engage shoppers on social channels while reflecting diverse body types, ages, and styles.

Windsor implemented the Pixlee platform to manage UGC, streamline permissions, and surface diverse customer imagery across site experiences. The result: shoppers who interacted with Pixlee-powered content were 200% more likely to return and converted at three times the rate, helping Windsor drive engagement, inclusivity, and stronger online shopping journeys.

Windsor

Catherine Seaton

Vice President of Marketing