Case Study: VIZ Media achieves streamlined operations, 27.55% engagement and 50,000 UGC collected with Pixlee TurnTo

How VIZ Media Streamlined Operations and Built A Fan Base through UGC

VIZ Media, a leading manga and anime publisher reaching half of Gen Z manga readers, wanted to turn its site into a more fan-driven destination but faced the challenge of engaging diverse fandoms authentically while reducing the internal workload of collecting and managing user-generated content (UGC).

By implementing Pixlee to power a “Fan Zone” gallery, VIZ Media streamlined content aggregation, permission requests, and internal approvals without extra coding. The result: a 27.55% year-to-date engagement rate on the gallery and nearly 50,000 pieces of permissioned UGC collected within the first eight months, while making UGC management easier for staff.

VIZ Media

Ryan Crowder

Senior Social Media Manager