Case Study: Tarte Cosmetics achieves 250% increase in monthly reviews and supercharged guided selling with Pixlee & TurnTo

How TurnTo + Pixlee Helped Tarte Cosmetics Supercharge its Guided Selling Strategy

Tarte Cosmetics, a cruelty-free beauty brand with thousands of SKUs and a global customer base, needed a better way to guide shoppers through its large catalog. The company relied on a homegrown customer-generated content (CGC) tool but wanted richer visual content, granular reporting, and stronger Ratings & Reviews to support its guided-selling quizzes, recommendations and personalized shopping journeys.

By adopting TurnTo for Ratings & Reviews (including Community Q&A and Checkout Comments) and Pixlee for visual user-generated content, Tarte improved review tagging and surfaced combined visual and text social proof across channels. The integration boosted average monthly review collection by 250%, increased on-site engagement and marketing-ready testimonials, and delivered actionable merchandising and conversion insights via enhanced reporting.

Tarte Cosmetics

Kellen Fitzgerald

Director of Marketing, Digital & Client Experience