Case Study: Laurel Highlands Visitors Bureau launches UGC program in 10 days and boosts engagement with Pixlee TurnTo

How the Laurel Highlands Visitor Bureau Became Agile Through UGC

Laurel Highlands Visitors Bureau, which promotes a 3,000-square-mile travel region in southwestern Pennsylvania, needed a better way to scale its user-generated content (UGC) program. Their previous platform, Stackla, was hard to use and offered limited analytics, making it difficult for the small team to find, approve and showcase content for many local businesses across multiple counties.

Switching to Pixlee delivered a fast, smooth transition and immediate results: the first gallery launched 10 days after onboarding, 59 galleries were published within two months, and Pixlee content saw a 15.46% engagement rate. The team now finds, approves and schedules permissioned photos quickly, pulls roughly twice as many usable images, and benefits from faster calendar and reporting tools—saving time and giving better visibility into performance.

Laurel Highlands Visitors Bureau

Kayleigh Dumas

Marketing Assistant