Case Study: Brookfield Properties achieves a 180% increase in repeat-visit rate with Pixlee TurnTo

How the Brookfield Properties’ Retail Portfolio Uses Pixlee to Engage their Community Across 150 Retail Properties

Brookfield Properties, a global real estate company managing 150 retail properties, needed a way to scale marketing and reassure shoppers and tenant partners through COVID-related closures. With content demands across many departments, the team sought to make user-generated content (UGC) accessible and useful beyond the typical social post.

By partnering with Pixlee they centralized UGC across the portfolio—engaging customers, tenants and employees through galleries, sweepstakes and campaigns like #DineDelightDonate—and began testing digital displays to link online and in-person experiences. The initiative drove a 180% increase in repeat-visit rate, a 17% increase in time spent on site, and a 19% engagement rate for B2B UGC galleries while helping fill content gaps across departments.

Brookfield Properties

Anyi Tapiero

Marketing Assistant