Case Study: Spiceology achieves 10X revenue increase with Pixlee TurnTo

How Spiceology Shifted to Embrace Consumers with Pixlee

Spiceology, a creative spice brand known for serving professional chefs, was hit hard when COVID-19 shuttered restaurants and forced a quick pivot to direct-to-consumer sales. With a very small marketing team and social distancing limiting photoshoots, the company needed an affordable way to scale authentic content, stay connected with chefs, and engage new home-cook customers.

The team implemented Pixlee for social listening, user-generated content capture, and rights management, using authentic customer posts across channels to amplify the brand. The results were dramatic: 10X revenue attributed to Pixlee in four months, a 152% increase in repeat-visit rate, an 88% increase in time spent on site, and rapidly growing website traffic.

Spiceology

Chip Overstreet

Chief Executive Officer