Case Study: Revel Nail achieves a 3.7x increase in site conversions with Pixlee TurnTo

How Revel Nail Uses Influencers and UGC to Drive More Sales

Revel Nail, a direct-to-consumer brand known for colorful nail-dip products, needed a scalable way to harness influencer content and user-generated visuals for dozens of SKU variations while keeping permissions, tagging, and campaign management organized — all without heavy developer resources.

By deploying Pixlee’s UI-driven platform, Revel Nail centralized influencer CRM and permissioned UGC, enabled SKU-specific UGC tagging, and added Checkout Comments for post-purchase social proof — all launched in days with no dev time. The result: 3.7x increase in site conversions, a 157% repeat visit rate, a 2% drop in product-page abandonment (about $25K/month on a 40K-visit page), and 1,870 Checkout Comments captured in the first five days.

Revel Nail

Reed Sutton

Co-Founder