Case Study: Northview Hotel Group achieves streamlined, scalable content operations with Pixlee TurnTo

How Northview Streamlines All Content Operations with Pixlee

Northview Hotel Group operates a portfolio of independent and branded hotels across the U.S. and faced a costly, time-consuming challenge: producing dynamic, seasonally relevant visual content and conveying property rebrands (like Jekyll Island Club Resort) while managing social channels remotely from their Oregon marketing team.

By adopting Pixlee, Northview centralized content operations in a single dashboard, leveraged location tags and UGC to surface authentic guest photos and videos, and scaled storytelling without expensive shoots. The result: lower content costs, faster content discovery and sharing, smoother workflows for marketers, and stronger guest engagement that helped reshape property perceptions.

Northview Hotel Group

Chris Callahan

Vice President of Marketing