Case Study: Nature's Bakery achieves 125% increase in content engagement with Pixlee TurnTo

How Nature’s Bakery Improves Content Engagement by 125% with Pixlee

Nature's Bakery, a family-founded snack brand, needed to boost onsite engagement and create a cohesive brand experience across retail partners while using its website as a data-gathering property to inform media and conversion strategies. The team also required fast content deployment and reliable syndication (notably to Walmart.com) to ensure consistent, shoppable experiences beyond DTC.

They implemented the Pixlee TurnTo platform to manage galleries, permissions, syndication, and testing (including email widgets) with hands-on vendor support. The result: a 125% increase in time spent on site, visitors 157% more likely to return, and shoppers 181x more likely to purchase, while improving data-driven audience targeting and media effectiveness.

Nature's Bakery

Jonathan Bradbury

Vice President of Ecommerce