Case Study: Marucci Sports boosts customer return rate 211% and drives social engagement with Pixlee TurnTo

How Marucci Knocks Social Media Out of the Park with Pixlee

Marucci Sports, maker of handcrafted wood bats since 2004 and the most-used bat brand in MLB, wanted to bring its authentic baseball community to its website and social channels. With a growing global fanbase and multiple accounts to manage, the team needed an all‑in‑one platform to collect user-generated content (UGC), streamline scheduling, and showcase customer stories—especially after COVID-19 disrupted the season.

Marucci adopted Pixlee to collect and tag product-specific UGC, schedule and publish across channels with a built-in calendar, and run contests like the quarantine "Level Up" campaign directly on its site. The result: smoother workflows and richer product pages, a 211% higher return rate after interacting with Pixlee-powered content, and a 22% engagement rate on the Level Up campaign—helping Marucci grow a more engaged #MarucciFamily.

Marucci Sports

Caleb St. Germain

Social Media Marketing Specialist