Case Study: Mapiful achieves 1.56x AOV and 115% repeat visits with Pixlee TurnTo

How Mapiful Uses Data to Drive Community

Mapiful is a direct-to-consumer brand that creates custom map posters and relies heavily on emotional connections and community storytelling to drive growth. Facing ambitious goals (120% year‑over‑year growth and global expansion), a growing team, and a previously manual, nonscalable approach to collecting and managing customer content, Mapiful needed a way to scale user‑generated content and make data‑driven creative decisions.

By implementing Pixlee, Mapiful built a centralized, permissioned UGC library and analytics stack that the whole team can access. The program collected over 1,400 permissioned assets and expanded reach to roughly 19–25 million monthly, delivering 38.76% engagement on the community gallery, a 1.56x lift in average order value when shoppers engaged with Pixlee content, and a 115% increase in repeat site visits—along with higher conversions and smoother internal content sharing and permissioning.

Mapiful

Carlo Morelli

Chief Operating Officer