Case Study: Jane Konig achieves an 11% increase in AOV and 1.5× conversion lift with Pixlee TurnTo

How Jane Kønig Jewelry Increases Average Order Value with Pixlee

Jane Konig is a Danish direct-to-consumer jewelry brand known for eclectic, whimsical designs sold online, in flagship stores, and through European retailers. Facing a geographically diverse audience, the team needed a way to scale authentic, inspirational content that showed pieces on real people, convert more site visitors into customers, keep the site fresh for return visitors, and measure what content actually resonated.

Jane Konig implemented Pixlee to aggregate influencer and customer content, embed galleries on the homepage and product pages, and run top-performing UGC in Facebook ads. Onboarding was quick and supported by Pixlee’s team, and the result was stronger engagement and measurable sales impact: a 11% increase in average order value and a 1.5× lift in conversion after interacting with Pixlee content.

Jane Konig

Laura Lea Nocita

PR & Marketing Manager