Case Study: Alo Yoga achieves a 107% increase in Average Order Value (AOV) with Pixlee TurnTo

How Four Teams at Alo Yoga Use Pixlee to Lift Sales, Conversions and Engagement

Alo Yoga, a global activewear brand focused on community and mindful movement, needed to do more with existing site traffic: improve conversion at every stage, maximize ROI from paid acquisition and influencer marketing, and consolidate content workflows across multiple teams and channels.

By rolling out Pixlee TurnTo across four teams to curate, approve and seed influencer content and UGC into emails, PDPs, the site and a new mobile app, Alo saw add‑to‑cart actions jump from roughly 100 to 1,500, a 107% lift in average order value, a 60% increase in time on site, and significant gains in repeat visits (reported +293% overall and a 23% lift in targeted placements). The platform’s ease of use and cross‑team reuse lowered content costs and boosted ROI from influencer marketing.

Alo Yoga

Chris Moynihan

Digital Marketing Director