Case Study: DMC Corporation achieves higher conversions and order value with Pixlee TurnTo

How DMC is Building a Thriving Community in Textiles

DMC Corporation, the long-established textile and needlework brand, wanted to deepen customer inspiration and engagement while supporting a growing influencer program. The marketing team turned to Pixlee TurnTo to help manage user-generated content, influencer content, and on-site shopping experiences across its global community.

Pixlee TurnTo implemented shoppable galleries, TikTok widgets, influencer CRM tools, and content upload features to power DMC’s community-led marketing. The result was a 1.6x higher conversion rate, a 119% increase in average order value, and a 105% increase in conversions using Pixlee’s gallery badge value feature.

DMC Corporation

Tiffany Medina

Consumer Marketing Manager