Case Study: Cotopaxi achieves 2.3x higher conversions and 321% repeat‑visit lift with Pixlee TurnTo

How Cotopaxi Inspires Adventure with Pixlee & Shopify Plus

Cotopaxi, an outdoor apparel brand built around adventure and social impact, needed a way to weave customer stories and community-driven content into its ecommerce experience on Shopify Plus. The team sought to amplify user‑generated content (UGC), deepen relationships with creators and potential brand ambassadors, and make social storytelling a seamless part of marketing and product pages.

By integrating Pixlee with Shopify Plus, Cotopaxi centralized UGC collection, created interactive product galleries and email galleries, and launched community campaigns like Questival Quaranteam. The result: a 2.3x higher conversion rate, a 321% increase in repeat visit rate, 117% more time spent on site, stronger engagement and sentiment, and measurable revenue gains from UGC-driven email and on‑site experiences.

Cotopaxi

Paisley Wildman

Social Media Manager