Case Study: Farrow & Ball achieves streamlined global UGC management and shoppable inspiration with Pixlee TurnTo

Farrow & Ball Paints Customer Stories Through Pixlee UGC

Farrow & Ball, the British maker of paints and handcrafted wallpapers since 1946, was sitting on a wealth of customer-created content but needed an efficient way to manage and publish that UGC across multiple markets. The team researched four platforms and chose Pixlee to help curate, standardize and scale authentic customer imagery and inspiration without duplicating work across regions.

Using Pixlee’s shoppable gallery badges, customizable widgets and influencer CRM, Farrow & Ball now runs 51 active UGC widgets that let visitors filter by room, color, style and product and shop directly from real-home photos. The platform consolidated four regional product catalogs, streamlined cross‑region publishing, improved social and email inspiration, and simplified influencer discovery and campaign measurement—delivering more varied, high-quality UGC and smoother workflows.

Farrow & Ball

Luke Williams

Digital Marketing Manager