Case Study: Drybar achieves 4.7K UGC in 7 months and stronger community engagement with Pixlee TurnTo

Drybar Lets Customer Stories Shine With Pixlee TurnTo

Drybar, the premium hair‑care brand acquired by Helen of Troy in 2020, needed a way to showcase authentic customer sentiment across its ecommerce site—both visually and in text—without slowing page load or harming SEO. The team also wanted two‑way communication with customers to capture why people bought products and surface feedback for product development.

Drybar implemented Pixlee TurnTo’s suite (Ratings & Reviews, Checkout Comments, Community Q&A) to power UGC and reviews, collecting 4.7K pieces of UGC in seven months, achieving a 4% checkout‑comment submission rate (100% published and positive) and 68% of questions answered by the community. The lightweight widgets preserved site speed, increased social proof and conversion, and provided actionable customer insights for product teams while enabling plans to expand visual and textual UGC across the site.

Drybar

Tari Huddleston

Senior Director