Case Study: KiraGrace achieves 2.25x higher purchase rate and 6% higher average order value with Pixlee TurnTo

Driving Online Sales with Fan Photos and Videos

KiraGrace, a cult-favorite designer yoga apparel brand, wanted its eCommerce experience to reflect the strong lifestyle and community built around its products and to turn fan enthusiasm into measurable sales. The challenge was to showcase authentic customer voices and photos in a way that would drive engagement and conversions.

KiraGrace partnered with Pixlee TurnTo to collect UGC via the #KiraGrace hashtag and on-site uploads, then displayed those photos and videos in a shoppable social gallery on its BigCommerce homepage. The integration drove clear results: shoppers who engaged with the Pixlee content were 2.25x more likely to purchase and had a 6% higher average order value, boosting sales, engagement, and brand loyalty through authentic social proof.

KiraGrace

Shelby Comito

Social Media Marketing Manager