Case Study: CPO Commerce achieves 150% increase in syndicated reviews with Pixlee TurnTo

CPO Doubles Ratings and Reviews UGC with Pixlee TurnTo’s Open Syndication

CPO Commerce, a leading tool retailer operating 30+ specialty stores, relies heavily on product ratings and reviews to help shoppers choose between many similar SKUs. Their challenge was that their previous review platform used a closed syndication network, preventing them from importing reviews from many manufacturers and limiting the information available to customers.

CPO switched to Pixlee TurnTo’s Open Syndication, which requires no technical integration and only manufacturer permission, allowing reviews to be pulled from any brand regardless of platform. The move preserved all prior sources, doubled the number of brands syndicating to CPO, increased review volume from existing brands by 40%, and raised total syndicated reviews by more than 150%, improving SKU match rates, vendor relationships, and onsite content like Community Q&A.

CPO Commerce

Heidi Chu

Vice President of Marketing & Ecommerce