Case Study: Bob's Red Mill achieves 88x increase in customer-generated content with Pixlee TurnTo

Bob’s Red Mill Showcases Shopper Passion with Pixlee TurnTo’s Customer-Generated Content Products

Bob’s Red Mill, a maker of whole-grain foods, discovered powerful customer stories weren’t appearing on their site because they were using a clunky stock reviews tool that passively collected feedback. They couldn’t actively solicit reviews, review collection rates were extremely low (about one per day), and emotional, purchase-driving content from loyal customers was being missed.

They implemented Pixlee TurnTo’s Ratings & Reviews (with Inbox Submission), Checkout Comments, and Community Q&A to actively solicit and surface customer content. Collection rates jumped from ~1/day to ~115/day (an 88x increase), Checkout Comments collect content three times faster than reviews, 90% of shopper questions get answers, and thousands of reviews and Q&A posts now fuel product pages, a home-page pinboard, and a stronger online community—helping the brand rebuild parts of its site around authentic customer stories.

Bob's Red Mill

Kevin Irish

Digital Marketing Manager