Case Study: Annie Selke achieves doubled conversions and higher AOV & engagement with Pixlee TurnTo

Annie Selke Doubled Conversions with Pixlee UGC

Annie Selke — the parent brand for Pine Cone Hill, Dash & Albert, and Annie Selke Outlet — needed a more flexible way to showcase user-generated content after finding Curalate’s widgets too rigid and its support unresponsive. Simple edits and custom CSS were a constant headache, and the team wanted UGC layouts that would seamlessly integrate with their site and marketing workflows.

They migrated to Pixlee, which provided a customizable Publish Center, a smooth data migration, and fast, helpful support so marketers could update displays without developer help. The switch drove measurable gains: conversion rate rose from 3% to 5.85 (about 1.95x), visitors who engaged with Pixlee were 200% more likely to return, average order value increased 11.82%, time on site grew 82%, and the team saved significant time and resources.

Annie Selke

Nicole Lamoureaux

Social Media Specialist