Case Study: Adorama achieves 294% increase in reviews displayed and 12x average reviews per product with Pixlee TurnTo Review Syndication

Adorama Taps Into the Power of Pixlee TurnTo Review Syndication For More Content

Adorama, a specialty retailer best known for cameras that also sells pro audio, video, and consumer electronics, serves professionals and serious hobbyists who spend hours researching technical specifications. To recreate its high-touch, expert in-store experience online, Adorama needed far more customer reviews on product pages so shoppers could tap peer expertise when making final purchase decisions.

Adorama used Pixlee TurnTo’s Open Review Syndication to display reviews collected by major brands (Sony, HP, Canon, Nikon) at no extra cost to retailers or brands, increasing review coverage across its catalog. The result: a 294% increase in reviews shown, coverage rates (for example HP) more than doubled, and average reviews per product rose over 12x—boosting social proof and helping drive conversions.

Adorama

Heather Nichols

Pro Audio & Video Digital Merchandiser