Case Study: The Fire Industry Association achieves personalised, integrated membership bookings with Pixl8

The Fire Industry Association boosts £1.2M training revenue with Pixl8

The Fire Industry Association (FIA) needed a website fully integrated with its Microsoft Dynamics CRM to better serve its growing membership and automate processes. They partnered with Pixl8, who provided website development and system integration services, to create a more personalized experience and manage their large library of content.

Pixl8 delivered a Preside CMS website with deep CRM integration, automating event bookings, contact management, and member directories. The solution also included a personalized resource area tagged with a new taxonomy. This resulted in a significant increase in revenue for the FIA, reduced administrative workload, and fewer information-seeking calls, as members could now easily book training and find relevant content themselves.

The Fire Industry Association