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Case Study: Online Dating Association improves website engagement and membership conversion with Pixl8
A Pixl8 Case Study
Online Dating Association improves website traffic and membership conversion with Pixl8
The Online Dating Association (ODA) sought to grow its reach with corporate members and its consumer audience by refreshing its established website. They partnered with Pixl8 to review and enhance their online presence to better deliver results and meet these goals.
Pixl8 delivered evidence-based consultancy on the ODA's website strategy and design, culminating in a new site structure, navigation, and refreshed design. This included optimizing key user journeys and providing training on their Preside CMS platform. As a result, the ODA now has an improved website that is helping to grow traffic and membership conversion, and their team has increased confidence in managing the site.
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