Case Study: the Federation of Small Businesses improves member experience with Pixl8

IPSE supports 160k members with Pixl8's new website

The Federation of Small Businesses (FSB) needed to transform its outdated website to improve the user experience for its 160,000+ members and better support its high-profile campaigns. Their key challenges included an inefficient content management system, a lack of integrated event booking, and the need to deliver targeted content across different UK regions. They engaged Pixl8 to undertake this digital transformation using the Preside Platform.

Pixl8 delivered a new website with an integrated event management tool, a members' portal, and a sophisticated campaign management system that auto-detects user location. The solution provided FSB with greater editorial control and the ability to sync membership data via a new API. The new platform proved critically valuable during the pandemic, allowing FSB to quickly update public information. Pixl8 continues to provide consultancy, including analytics and recommendations for continuous improvement of the member experience.

IPSE