Case Study: the Institute of Leadership and Management boosts member retention with Pixl8

Institute of Leadership and Management boosts member retention 3.5% with Pixl8

The Institute of Leadership and Management (TILM) needed to revamp its digital presence after becoming independent from City & Guilds. Their challenge was to create a best-in-class digital learning platform to engage their 25,000+ members and attract new audiences. They partnered with vendor Pixl8 for a web design and bespoke software solution to build a robust, integrated website.

Pixl8 delivered a seamless pathway to TILM's MyLeadership portal and implemented a cost-effective email system, Message Pipes, to improve member communication. The solution included a customized event platform to host webinars and target non-members. As a result, Pixl8 helped TILM increase member retention by 3.5% and member satisfaction by 7%. Within six months of launch, 15% of members had used the new platform to complete nearly 12,000 assessments.

Institute of Leadership and Management (tilm)