Case Study: British Dietetic Association boosts membership growth with Pixl8 CRM transformation

British Dietetic Association grows membership 9% with Pixl8

The British Dietetic Association (BDA) faced a critical operational challenge when its third-party CRM system failed to integrate with its website, causing a massive backlog of member enquiries and incorrectly cancelled memberships. With CRM support ending, the BDA engaged vendor Pixl8 to scope and implement a new solution to overcome these severe membership management issues.

Pixl8 re-platformed the BDA's website and integrated it with a Dynamics-based CRM, meticulously rebuilding complex membership rules and workflows. This solution dramatically streamlined operations, leading to a 9% growth in membership and a drop in attrition from 11% to 4%. The new system also reduced monthly email enquiries from 500 to a maximum of 20, enabling staff to focus on member engagement and strategic initiatives.

British Dietetic Association (bda)