Case Study: AIMA achieves personalised global member engagement with Pixl8

AIMA boosts website traffic 35% with Pixl8

Pixl8 partnered with the Alternative Investment Management Association (AIMA), a global body representing over 1,900 corporate members, which wanted to consolidate its 60 regional websites into a single global platform. AIMA's challenge was to boost member engagement by providing a more personalized experience, allowing users worldwide to curate their own content and event recommendations. Pixl8 utilized its Web Development and System Integration services to address this need.

Pixl8 delivered a fully-responsive global website integrated with AIMA's CRM, giving members the ability to filter content by region and set personal preferences for a tailored experience. This solution provided AIMA with richer data for personalized marketing and streamlined content management for their team. As a result, AIMA saw a 35% increase in website traffic over five years and achieved a seamless digital membership experience that fulfilled user needs.

AIMA