Case Study: Advertising Standards Authority achieves a unified co-branded website with Pixl8

Advertising Standards Authority streamlines 98% of complaints handling with Pixl8

The Advertising Standards Authority (ASA), the UK's independent advertising regulator, needed to merge two separate websites for its sister companies into a single, fully-responsive site. Their complex challenges included visually representing both brands, developing a user-friendly content structure, and achieving deeper systems integration to improve data quality. They partnered with Pixl8 for web design, content management, and system integration services.

Pixl8 delivered a unified website with a new content taxonomy, enabling users to find information easily. They automated the migration of an extensive content library and deeply integrated four systems, including Microsoft Dynamics CRM and a bespoke complaints database. Built on Preside CMS, the solution empowered the ASA team to manage content confidently. The project was critical as 98% of advertising complaints are received through the site, which is the main part of their business.

Advertising Standards Authority