Case Study: Kumu reduces CPI and scales installs with Pixis

Kumu reduced its Cost Per Installation (CPI) by 8%

Kumu, a major social entertainment app in the Philippines, sought to improve its customer acquisition efficiency by lowering its Cost Per Install (CPI). Their challenge was to identify and target high-intent audience cohorts more effectively to increase install rates and reduce costs on their ad campaigns. To address this, they partnered with the AI vendor Pixis.

Pixis implemented a solution that used AI to redistribute Kumu's ad budgets based on real-time campaign performance and generate new audience cohorts for scale. This included continuous retargeting and media spend optimization. As a result, Pixis helped Kumu achieve an 8% reduction in Cost Per Install (CPI), an 11% uplift in conversion rate, and a 3.6x increase in campaign scale.

Kumu