Case Study: Klar reduces Cost Per First Transaction by 29% with Pixis

Klar Reduced its Cost Per First Transaction (CPFT) by 29%

Klar, a leading digital financial services platform, faced the challenge of a rising Cost Per First Transaction (CPFT) due to the shifting behavior of its audience across multiple platforms. They needed to optimize their advertising budgets to target the right user cohorts more effectively without sacrificing cost efficiency. To address this, they turned to the AI capabilities of vendor Pixis.

Pixis implemented a solution using its AI to segment Klar's target audience into seven granular cohorts, a significant increase from the previous two. This allowed for intelligent redistribution of ad budgets across campaigns and platforms. The AI-generated performance recommendations enabled real-time optimizations in targeting and spend. As a result, Pixis helped Klar achieve a 29% reduction in CPFT, a 31% reduction in Cost Per Installation, and a 42% improvement in First Transaction volume.

Klar

Timothee Basquin

Chief Marketing Officer