Case Study: ITC achieves 25% higher ROAS with Pixis

ITC Improved its Return On Ad Spend (ROAS) by 25%

ITC Limited, a major Indian multi-business conglomerate with an ecommerce division, sought to optimally redistribute its ad budget and achieve a Return On Ad Spend (ROAS) greater than 2 for its campaigns. To meet this challenge, the company turned to the AI solutions from vendor Pixis.

Pixis implemented its AI to manage ITC's catalog campaigns, scaling its offerings and redistributing the ad budget to the best performing hours for conversions. This solution from Pixis led to a 25% improvement in Return On Ad Spend and a 4% reduction in Cost Per Transaction, successfully achieving the customer's ROAS goals.

ITC Limited