Case Study: Flo boosts CTR by 52% with Pixis AI

Flo Mattress Improves its Clickthrough Rate (CTR) by 52%

The customer, Flo, is a mattress company facing a high and rising cost per thousand impressions (CPM) due to a highly competitive market. Their challenge was to bring this cost down and stabilize their cost per purchase while scaling their campaigns. They partnered with the AI vendor, Pixis, to address this.

Pixis implemented an AI solution that redistributed Flo's ad budgets based on performance, focusing on profitable hours and generating new audience cohorts for scale. It also customized ad copy and creatives for these audiences. This strategy led to a 52% improvement in click-through rate, a 13% improvement in return on ad spend, and a 12% improvement in cost per purchase. Pixis' efforts culminated in the last day of a sale generating 150% more purchases than usual.

Flo