Case Study: EuroSchool achieves a 194% increase in qualified lead rate with Pixis

EuroSchool boosts qualified lead rate by 194% with Pixis

EuroSchool, a premier K-12 school network in India, faced the challenge of scaling student enrollments without losing lead quality. Their campaigns were optimized for upper-funnel web form fills, which increased volume but decreased quality when budgets scaled, as Google's algorithm had no visibility into offline admissions outcomes. Partnering with Pixis, they sought a solution to bridge this gap.

Pixis implemented Enhanced Conversions for Leads (ECL) to feed offline CRM data back into Google Ads. This allowed campaigns to optimize for lower-funnel "Qualified Leads" like parents scheduling campus visits. As a result, EuroSchool saw a 194% increase in its qualified lead rate and a 60% decrease in cost per qualified lead, enabling efficient scaling of their acquisition strategy.

EuroSchool