Case Study: DAZN boosts ROAS and accelerates sales growth with Pixis Prism and Adroom

DAZN boosts ROAS by 10% with Pixis

DAZN, a global sports streaming platform, faced a challenge in making timely, data-driven decisions across its entire marketing mix. Their existing tools were not sufficient for synthesizing performance data quickly or efficiently producing multiple creative variants. To address this, they partnered with Pixis to implement its Prism and Adroom solutions into their daily workflow.

By integrating Pixis's technology, DAZN was able to act on AI-driven recommendations, such as reallocating budget from Snapchat to TikTok in real-time during a major boxing event. This shift resulted in a 10% boost in ROAS, generating incremental awareness and new sales. The solution also significantly reduced the time the team spent on data synthesis and reporting, allowing them to focus more on strategy, while the creative team scaled variant production and reduced associated costs. Pixis proved to be an innovative and collaborative partner throughout the engagement.

DAZN