Case Study: CARSOME cuts cost per lead by 40% with Pixis

Carsome Reduces Cost Per Lead By 40% With Ai

Carsome, a Southeast Asian pre-owned car e-commerce platform, faced challenges with marketing agility and optimizing lead generation costs across its diverse geographies. Manual campaign management was time-consuming, and the team struggled to keep pace with shifting audience behaviors and platform changes while trying to build consumer trust. To overcome these growth barriers, they partnered with Pixis and implemented its codeless AI infrastructure.

Pixis deployed its AI products, including Governance AI for real-time budget optimization, Creative AI for generating audience-specific ads, and Targeting AI for identifying high-propensity audiences. This solution automated previously manual tasks, allowing for continuous, real-time campaign improvements. The results were significant, with Pixis helping Carsome achieve a 40% reduction in cost per lead and a 35% month-on-month improvement in lead quality across its Facebook campaigns.

Carsome

Bharat R

Head of Digital Marketing