Case Study: Paddy Power increases conversion volume and cuts CPA with Pixis AI

Paddy Power cuts CPA by 10% with Pixis AI

Paddy Power, a leading UK-Irish sports-betting and iGaming brand, sought to scale its paid social efforts on Meta while simultaneously lowering its Cost per Acquisition (CPA). To achieve this, the company partnered with Pixis and its AI solutions to boost efficiency, unlock new audiences, and improve its key performance metric.

Using Pixis's Performance AI and Targeting AI, budgets and bids were automatically optimized to hit CPA targets, and new high-value audience cohorts were continuously identified. This solution delivered a 27% increase in conversion volume, a 10% reduction in CPA, and a 9% rise in ROI for Paddy Power. The success with Pixis led to an expanded partnership and allowed the internal team to save time and focus more on strategic work.

Paddy Power