Case Study: Kumu reduces CPI and scales ad performance with Pixis

KUMU cuts CPI by 8% with Pixis

Kumu, a leading social entertainment app in the Philippines, sought to improve its customer acquisition efficiency by lowering its Cost Per Install (CPI). The challenge was to identify and target high-intent audience cohorts to increase install rates and reduce Cost Per Click (CPC) on its ad campaigns. To address this, Kumu partnered with Pixis.

Pixis implemented an AI solution that redistributed Kumu's ad budgets based on campaign performance and generated new audience cohorts for scale. The system focused on continuous retargeting and real-time media spend optimization. As a result, Pixis helped Kumu achieve an 8% reduction in Cost Per Install, an 11% uplift in conversion rate, and a 3.6x increase in campaign scale.

KUMU